Facebook Pixel Integration with Youform

Track your form conversions and build custom audiences for Facebook and Instagram ads using Meta Pixel (formerly Facebook Pixel).
This is a Youform PRO feature.

What is Facebook Pixel?

Facebook Pixel is a piece of code that tracks visitor actions on your forms. With this integration, you can:
  • Track conversions - See how many form submissions come from your Facebook/Instagram ads
  • Optimize ad delivery - Facebook automatically shows your ads to people most likely to submit your form
  • Build custom audiences - Retarget people who viewed or submitted your form
  • Create lookalike audiences - Find new customers similar to your form submitters

Getting Your Pixel ID

If you don't have a pixel id already then:
    Click Connect Data Sources and select Web
    Select Meta Pixel and click Connect
    Enter a name for your Pixel and click Create Pixel
    Copy your Pixel ID (a 15-16 digit number like 1234567890123456)
If you already have a Pixel, find your ID in Events Manager → Data Sources → Select your Pixel → Settings.

Connecting Facebook Pixel to Your Form

    Open your form in Youform
    Go to Integrations
    Find Facebook Pixel and click Connect
    Paste your Pixel ID
    Select your Conversion Event (see table below)
    Click Connect
That's it! Your form will now track events in Facebook. Party Popper
Make sure you check the troubleshoot section below if you are facing issues.

Conversion Events

Choose the event that best matches your form's purpose:
Event
Best For
Example
Lead (default)
Lead generation, inquiries, quote requests
Contact forms, demo requests
Complete Registration
Signups, account creation
Registration forms, waitlists
Purchase
Payments, orders
Checkout forms, order forms
Contact
Contact requests
Contact us forms
Submit Application
Applications, submissions
Job applications, program applications
Subscribe
Newsletter, subscriptions
Email signup forms
Custom
Specific tracking needs
Any custom event name

Which event should I choose?

Choose based on what happens after someone submits your form:
  • Someone wants to buy from you? → Lead
  • Someone is signing up for an account? → Complete Registration
  • Someone is paying you? → Purchase
  • Someone just wants to contact you? → Contact
  • Someone is applying for something? → Submit Application
  • Someone is subscribing to updates? → Subscribe

Custom Events

If the standard events don't fit your needs, you can create a custom event:
    Select Custom event from the dropdown
    Enter your event name (e.g., FormSubmitted, QuoteRequest)
    Use only letters, numbers, and underscores
Important: Custom events require additional setup in Facebook:
    Click Custom Conversions in the left sidebar
    Click Create Custom Conversion
    Select your Pixel
    Under "Event", choose your custom event name
    Give it a name and select a category
    Click Create
Now you can use your custom event for ad optimization.

Events Tracked

When someone interacts with your form, these events are sent to Facebook:
Action
Facebook Event
Form loads
PageView (automatic)
Question viewed
ViewContent (automatic)
Form submitted
Your selected conversion event (automatic if not custom event)

Verifying Your Setup

To test your Facebook pixel integration follow this:

Using Meta Pixel Helper

    Install the  Meta Pixel Helper  Chrome extension
    Open your form
    Click the Pixel Helper icon - you should see a green checkmark
    Submit a test entry
    Check that your conversion event appears

Using Facebook Events Manager

    Select your Pixel
    Click Test Events 
    Open your form in a new tab
    Submit a test entry
    Events should appear in the Test Events panel within seconds

Troubleshooting

Events not showing up?

  • Wait a few minutes - Events can take up to 24 hours to appear in Events Manager (usually much faster)
  • Check your Pixel ID - Make sure it's exactly 15-16 digits with no spaces
  • Disable ad blockers - Browser extensions like uBlock Origin can block the Pixel
  • Check Do Not Track - Some browsers block tracking by default. Ideally use Chrome in incognito mode for testing.

Pixel Helper shows errors?

  • No Pixel found - The Pixel ID might be incorrect
  • Pixel did not load - Try refreshing the page (hard reload)

Events tracked but not in reports?

  • Events in Test Events are real-time but don't appear in main reports
  • Main reports update every few hours
  • Make sure you're looking at the correct date range

Using Your Data for Ads

Once events are tracked, you can:

Create a Custom Audience

    Go to Audiences in Ads Manager
    Create a Custom Audience → Website
    Select people who triggered your conversion event

Optimize Ad Delivery

    When creating an ad, choose Conversions as your objective
    Select your Pixel
    Choose your conversion event
    Facebook will show ads to people most likely to convert

Track Conversions

    In Ads Manager, add the Results column
    Select your conversion event
    See how many conversions each ad generated

Requirements

  • Facebook Pixel integration requires a Youform Pro plan
  • You need a Facebook Business account and access to Events Manager

Need Help?

If you're having trouble with your Facebook Pixel integration, contact us at  abhishek@youform.com